 Web promotion is making sure your target audience finds, reads, sees, and experiences your web site. Many think a dot is an online extension of your business. It is more than that. It is where 85% of all people go to "check you out" - first - before buying, visiting, or considering your store, service, business, or product. Web site promotion is by far the most important marketing channel to promote.
Without proper web site promotion your web site is invisible online. No one can "Google" you if you are not optimized for a myriad of specific keywords relevant to your specific business, product, or service. You definitely want people to find your web site promotion effective by seeing your web site in the search engines when they type in keywords relevant to you. If you don't optimize, guess who's web site will be displayed for those very same keywords? Your competitor.
There's been a lot of hype about "meta tags". Why? Well it's like back in the 80's when the Rubik's cube came out. It involved some technical skill, deduction, puzzle solving, and patience. It's agreed that everyone who figured it out was/is smart. But then books started coming out with codes, patterns, and theories on how to crack the Rubik's Cube. People wishing to appear smart but didn't really truly have the skill to solve it would go buy the book and amaze you with doing the Rubik's Cube in under 60 seconds (the World's record is 8 seconds or so, but we digress). The point is, that person didn't really have puzzle-solving skill, they found a short cut, a buzz word or two, and appeared smart. The same is true with web site promotion. Most web site designers don't truly have the puzzle solving skill to promote your web site, they bought the Rubik's Cube book and appear smart.
 Did you know that meta tags are 100% irrelevant on Google? The fact is, thousands of amateurs tout themselves as capable of promoting a web site using various web site promotion techniques. Publishing your web site online, throwing in a few meta tag keywords and perhaps submitting it to a few search engines is hardly web promotion. It's complicated stuff and we have spent thousands of hours perfecting the skill. The truth is, at the end of the day, where is your web site in the search engines? Can people find you? That is ALL that matters in web site promotion.
We can get your dot to the top of any search engine with "Pay-Per-Click" in less than 24 hours with specific keywords.
Search Engine Optimization gets your dot to appear here in what is called "organic search results".
Two aspects of web promotion are Pay-Per-Click and Search Engine Optimization. This is how people find you through Google and other search engines. "Pay-Per-Click" allows you to show up in the red area in the figure above, while "Search Engine Optimization" allows you to show up in the orange area.
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