The
advantages of 3-D design are
pretty obvious from the  standpoint of
aesthetics. There's a pretty big wow
factor when 3-D is done right. But consider
the effectiveness of illustrating a complex
concept - made simple with a 3 Dimensional
explanation. Now it isn't so hard to
understand how, for example, a complex
pipe assembly unit intersects with a
pressure tank assembly when your customer
has a 3-D illustration to look at online.
Talk your customer through the process
on the phone while they are online and
you have a very powerful sales support
tool.
Having that illustration online where
you can reference it during phone calls
turns that 3-D application into a sales
support tool adds not only a third dimension
of understanding, but a substantial increase
in the likelyhood you will close your
sale..
For
complex concepts that are difficult to
explain, many times there are multiple
aspects to one explanation. A 3-D design
also gives yo u a much larger ROI than
traditional 2-D illustration. Although
3-D design is more expensive initially
- consider the fact that once created,
you can show the product or subject from
multiple vantage points. For instance,
the top illustration on this page is
rotated to the normal-view vantage point,
the illustration to the left is rotated
to the bird's-eye-view, and the 3-D rendering
at the bottom of the page is a worm's-eye-view.
You can illustrate the unknown for your
customer as well by showing a rear or
side view - all from one illustration.
You only pay
the nominal rendering charges for multiple
outputs and graphic placement of text
etc.
If
done in 2-D design, you get that one
vantage point and it cannot be changed
without re-illustrating it over and over
to show the same aspects of your complex
product. When you consider the expandability
into animation for DVD applications,
or Flash applications online the ROI
increases yet again. 3-D isn't for every
situation and producing the illustrations
involves an investment. If a limited
budget is at play, we can certainly assist
with a 2-Dimensional illustration.
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